Apr 24, 2024  
2017-2018 College Catalog 
    
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2017-2018 College Catalog [ARCHIVED CATALOG]

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JRMC 2013 - Principles of Advertising

Course covers elements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales. Offered Fall term only. Prerequisites: JRMC 1113  and/or concurrent enrollment.


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