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    Tulsa Community College
   
 
  Dec 15, 2017
 
2017-2018 College Catalog 
  
2017-2018 College Catalog

Marketing AS


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Program Description

This program is designed to provide the student with fundamental skills, attitudes, and experience in Marketing, Communication, Customer Service, Consumer Behavior and Sales.

For More Information Contact:
School of Business and Information Technology
Southeast Campus: (918) 595-7639


Student Learning Outcomes

Upon successful completion of this program you will be able to:

  • Define the steps involved in Personal Selling and create successful professional sales presentations.
  • Identify marketing theory including the marketing mix, promotional mix, product strategies, pricing strategies, distribution and supply chain management components, and promotional strategies.
  • Identify demographic data for the American marketplace and define and demonstrate examples of market research practices.
  • Develop and demonstrate effective customer service techniques including written and oral presentation of ideas.
  • Identify psychological and sociological influences on consumer decision making related to selling, advertising, retailing, and business and marketing strategy.

Careers

Search careers in Marketing at TCC Career Coach and visit TCC Career Services to learn more about our free career planning and job preparation services.


Student Organizations

Students majoring in business programs have the opportunity to connect with other Business students through Phi Beta Lambda.  For more information, speak with any business faculty or stop by the Student Life office on campus.


Degree Requirements

View a semester-by-semester course plan of study and information on transferring this degree to other colleges and universities on the Marketing Degree Map.  

General Education Requirements Credit Hours: 36


Humanities 6 hours


Mathematics 3 hours


Select one course from the following:

Science 7 hours


Recommended Electives 2 hours


Required Electives 3 hours


  • Select three (3) credit hours from courses in Fine Arts (Art, Music, Theatre), Foreign Language, Psychology, or Social Sciences.

Specialized Course Requirements Credit Hours: 24


Total Credit Hours: 60


To receive an A.A. or A.S. degree, students must demonstrate computer proficiency.
** It is highly recommended that students consult with an advisor at the college or university to which they plan to transfer when selecting these courses.

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