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Humanities |
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HUMN 2333 - Humanities: Literature and Film (H) An introductory study of the narrative through examination of selected literature and its adaptation into film.
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HUMN 2443 - Art of Film (H) A critical study of film as an art form and as a reflection of modern culture through examination of selected works and reviews.
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HUMN 2553 - Introduction to American Humanities (H) This is an interdisciplinary, multi-cultural survey designed to strengthen students’ appreciation of America’s rich cultural heritage. Areas of consideration may include architecture, dance, drama, film , history, literature, music, painting, philosophy, religion, and sculpture.
Semester Offered Fall, Spring, Summer
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HUMN 2613 - International Film (H,I) Analytical study of exemplary international films in terms of major historical periods or trends, themes and aesthetics. Critical analysis of aesthetic and narrative traditions of film as a reflection of the humanistic values of the cultures of their production. Students will speak and write critically about film as an art form as well as about film in relation to culture.
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HUMN 2663 - Hollywood’s America (H) This course will explore values, myths, and legends about America as portrayed by Hollywood. It will examine how films about America both reflect and lead popular American and international consciousness of America’s society, history, heroes, heroines, and villains.
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HUMN 2773 - American Popular Culture (H) This course is a critical analysis of the form and content of the arts Americans experience on a daily basis. Areas of consideration may include advertising arts, cartoons, dance, fashions, film, new religions, popular literature, popular music, and television.
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HUMN 2883 - Cultural Identities and the Arts in America (H) A dual approach to the relationship between art and identity; seeks to investigate an inclusive range of identity-forming narratives, poetry, images, lyrics, essays, and films and to explore the creative process itself.
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HUMN 2990 - Selected Topics in Humanities The study and/or analysis of a selected topic in Humanities. May be repeated with a different topic.
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Interior Design |
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INTD 1303 - Sales and Negotiations A multi-pronged approach focused on the development and growth of the salesperson through a study of self-motivation, business communication, and the development of sales presentations and closing strategies, with special emphasis on developing negotiation skills.
Crosslisted with MKTG 1313 .
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INTD 1313 - Interior Design Orientation An introductory course into the field of interior design which includes the basic elements and principles of design. An overview of the profession including professional standards, employment opportunities, interior materials, and an understanding of basic human needs in relation to design.
Concurrent enrollment in INTD 1473 is required and concurrent enrollment in INTD 1433 is strongly recommended for Interior Design majors.
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INTD 1433 - History of Interiors I A study of architecture and interior furnishings from prehistoric to the 18th century. Major political, religious and art movements influencing the interior design profession are included. Concurrent enrollment in INTD 1313 and INTD 1473 is recommended. Online only. Course counts as a Humanities course for the Interior Design Associate in Applied Science degree only.
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INTD 1443 - History of Interiors II A study of architecture, interiors and furniture of the 19th and 20th centuries. Major political, religious and art movements influencing the interior design profession are included. Online only. Course counts as a Humanities course for the Interior Design Associate in Applied Science degree only.
Prerequisites: INTD 1433 with a grade of “C” or better.
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INTD 1473 - Color Theory A study of color as it relates to Interior Design from the past to now. Emphasis on how colors are mixed, emotions are evoked by colors and design implications are related to color. Concurrent enrollment in INTD 1433 is suggested.
Concurrent enrollment in INTD 1313 is required
Semester Offered Fall only
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INTD 1483 - Design I An introduction to drafting tools, equipment and techniques. This course will introduce Interior Design students to visual communication for the design profession through technical drafting skills, including floor plans, elevations, and isometrics. Emphasis is placed on the design implications of spatial relationships, scale and function. Concurrent enrollment in INTD 1443 is suggested.
Prerequisites: INTD 1313 and INTD 1473 , both with a grade of “C” or better.
Concurrent enrollment in INTD 1493 is required.
Semester Offered Spring only
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INTD 1493 - Presentation Drawing An introduction to architectural sketching, one and two-point perspective drawing, and color rendering techniques to enhance interior presentations. Concurrent enrollment in INTD 1443 is suggested.
Prerequisites: INTD 1313 and INTD 1473 , both with a grade of “C” or better.
Concurrent enrollment in INTD 1483 is required
Semester Offered Spring only
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INTD 1513 - Design II In-depth creative application of space planning for a variety of large project types. Emphasis placed on material and finish selection and presentation boards. Concurrent enrollment in INTD 1543 is suggested.
Prerequisites: INTD 1443 , INTD 1483 , and INTD 1493 , all with a grade of “C” or better.
Concurrent enrollment in INTD 1523 is required.
Semester Offered Fall only
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INTD 1523 - Introduction to CAD for Interior Design This course introduces the principles and techniques utilized in Computer Aided Design and drafting for two dimensional. application. Students will be introduced to concepts of drawing entities and objects, as well as processes to manipulate, edit, or modify drawings. Concurrent enrollment in INTD 1543 is suggested.
Prerequisites: INTD 1443 , INTD 1483 , and INTD 1493 , all with a grade of “C” or better.
Concurrent enrollment in INTD 1513 is required.
Semester Offered Fall only
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INTD 1533 - Photoshop for Interior Design This course is designed to provide students with a functional knowledge of the industry standard graphics editing software in a hands-on environment. Design concepts will be emphasized by completing projects based on the Interior Design profession.
Prerequisites: INTD 1513 and INTD 1523 or concurrent enrollment.
Semester Offered Fall only
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INTD 1543 - Professional Practice for Interior Design A study of professional practices in Interior Design, including business procedures, professional ethics, contracts, project management and specifications. Concurrent enrollment in INTD 1513 and INTD 1523 is suggested. Online only.
Prerequisites: INTD 1483 and INTD 1493 , both with a grade of “C” or better.
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INTD 2343 - Interior Design Internship I Supervised employment in the Interior Design profession. Intended to provide practical experience for students preparing for a career in the area of Interior Design and decorating who are not already employed in this field.
Prerequisites: INTD 1513 , INTD 1523 , and INTD 1543 , all with a grade of “C” or better, and instructor approval.
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INTD 2353 - Interior Design Internship II Supervised employment in the Interior Design profession. Intended to provide practical experience for students preparing for a career in the area of Interior Design who are not already employed in this field.
Prerequisites: INTD 2343 with a grade of “C” or better and instructor approval.
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INTD 2403 - Market Field Trip Students will become familiar with market showroom services available to interior designers. Showroom procedures in relation to samples, ordering, and financial requirements will be covered. Course may be taken twice.
Prerequisites: INTD 1313 with a grade of “C” or better and instructor approval.
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INTD 2433 - Textiles for Interior Design A study of styles, properties, testing, and appropriate uses of textiles in Interior Design. Yardage calculations needed for various window treatments and wall covering applications will be covered.
Prerequisites: INTD 1513 , INTD 1523 , and INTD 1543 , all with a grade of “C” or better.
Concurrent enrollment in INTD 2443 and INTD 2463 is required.
Semester Offered Spring only
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INTD 2443 - Materials and Interior Finishes The study of materials and finishes for interiors from characteristics to installation. Emphasis on selecting appropriate materials, estimating and specifications.
Prerequisites: INTD 1513 , INTD 1523 and INTD 1543 , all with a grade of “C” or better. Concurrent enrollment in INTD 2433 and INTD 2463 is required. Spring only.
Semester Offered Spring only
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INTD 2453 - Advanced CAD for Interior Design Advanced visual communication, computer drafting and presentation techniques. In-depth design problems will be addressed.
Prerequisites: INTD 1513 , INTD 1523 , and INTD 1543 , all with a grade of “C” or better.
Semester Offered Spring and Summer
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INTD 2463 - Codes for Interior Designs The study and research of codes used in the Interior Design profession. Emphasis on ADA, fire, and building codes.
Prerequisites: INTD 1513 , INTD 1523 and INTD 1543 , all with a grade of “C” or better.
Concurrent enrollment in INTD 2433 and INTD 2443 is required.
Semester Offered Spring only
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INTD 2503 - Computer Graphics A study of three-dimensional computer modeling and rendering using various computer programs.
Prerequisites: INTD 1513 and INTD 2453 , both with a grade of “C” or better.
Concurrent enrollment in INTD 2523 is required.
Semester Offered Fall only
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INTD 2513 - Lighting for Interior Design A study of lighting design for interior spaces. Emphasis on lighting systems, fixtures, specifications, and placement.
Prerequisites: INTD 2503 and INTD 2523 , both with a grade of “C” or better.
Concurrent enrollment in 2533 is required.
Semester Offered Spring only
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INTD 2523 - Design III Development of a large scale studio project while researching and applying design principles and elements and codes as well as selecting furniture and finishes. Emphasis on the development of construction documents.
Prerequisites: INTD 1513 , INTD 2443 , INTD 2453 , INTD 2463 , all with a grade of “C” or better.
Concurrent enrollment in INTD 2503 is required
Semester Offered Fall only
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INTD 2533 - Design IV Students will assess personal strengths and goals. Emphasis placed on resumes, portfolios, design organization, and presentation methods to exhibit work. Small design projects may be addressed
Prerequisites: INTD 2503 and INTD 2523 , both with a grade of “C” or better.
Concurrent enrollment in INTD 2513 is required.
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INTD 2990 - Selected Topics in Interior Design The study and/or analysis of a selected topic in Interior Design. May be repeated with a different topic.
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Interpreter Education |
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INED 1423 - Orientation to American Sign Language/English Interpretation This course is designed for people and professions who will work with interpreters and as interpreters in various settings such as healthcare, education, and beyond.
Semester Offered Fall, Spring
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INED 2173 - Introduction to Interpreting Ethics Students will discuss how to become aware of their own personal values, morals, and prejudices as well as how each of these can influence the interpreting situation. Students will learn to apply the basic tenets of ethical guidelines for the field of American Sign Language/English interpreting.
Prerequisite: INED 1423 with a “C” or better.
Semester Offered Fall
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INED 2183 - Field Observation Guided field experiences in various settings involving careers using American Sign Language.
Prerequisite: INED 1423 and INED 2173 , both with “C” or better.
Semester Offered Spring
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INED 2273 - Cognitive Processing Cognitive processes including communication, memory, comprehension, paraphrasing are all foundational competencies to develop prior to translation work. These will be exercised within English and American Sign Language respectively.
Prerequisite: ASLE 2414 , ENGL 1113 , and INED 1423 , all with “C” or better.
Semester Offered Spring
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INED 2292 - Survey of Scholarly Literature Exploration of scholarly literature in American Sign Language/English Interpretation. Understanding parts of research and development of a comprehensive annotated bibliography over related topics.
Prerequisite: ENGL 1213 with grade of “B” or instructor approval.
Semester Offered Spring
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INED 2990 - Selected Topics in Interpreter Education The study and/or analysis of a selected topic in Interpreter Education. May be repeated with a different topic.
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Italian |
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ITAL 1001 - Italian for Communication I A companion course to ITAL 1103 with emphasis on speaking and comprehension skills. Recommended that it be taken simultaneously with ITAL 1103 or after.
Prerequisite: ITAL 1103 with a grade of “C” or better or instructor approval.
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ITAL 1103 - Italian I A beginning course in understanding, speaking, reading, and writing Italian. The first in a sequence of related courses.
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ITAL 1201 - Italian for Communication II Continued instruction in basic language concepts and beginning conversational skills. Conducted in Italian.
Prerequisite: ITAL 1103 with a grade of “C” or better or instructor approval.
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ITAL 1213 - Italian II Continued instruction in understanding, speaking, reading, and writing Italian. The second in a sequence of related courses.
Prerequisite: ITAL 1103 with a grade of “C” or better or instructor approval.
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ITAL 1301 - Italian for Communication III Continued instruction to develop oral fluency and conversational skills. Conducted in Italian.
Prerequisite: ITAL 1213 with a grade of “C” or better or instructor approval.
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ITAL 1313 - Italian III Continued instruction in understanding, speaking, reading, and writing Italian. The third in a sequence of related courses.
Prerequisite: ITAL 1213 with a grade of “C” or better or instructor approval.
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ITAL 1401 - Italian for Communication IV Continued instruction to develop oral fluency and conversational skills. Conducted in Italian.
Prerequisite: ITAL 1313 with a grade of “C” or better or instructor approval.
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ITAL 1413 - Italian IV Continued instruction in understanding, speaking, reading, and writing Italian. The fourth in a sequence of related courses.
Prerequisite: ITAL 1313 with a grade of “C” or better or instructor approval.
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ITAL 2330 - Italian International Seminar and/or Field Studies This course is designed to provide an on-site experience in the selected Italian speaking country. Includes lectures, readings, oral interactions, and written reports. All or a portion of instruction and activities are conducted at the international site. Focus on language (oral and written forms) and culture development.
Prerequisite: Permission of the Dean of Global Education and Associate Dean before enrollment and in advance of in-country experience.
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ITAL 2990 - Selected Topics in Italian The study and/or analysis of a selected topic in Italian. May be repeated with a different topic.
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Japanese |
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JAPN 1001 - Japanese for Communication I A companion course to JAPN 1103 with emphasis on speaking and comprehension skills. Recommended that it be taken simultaneously with JAPN 1103 or after.
Prerequisite: JAPN 1103 with a grade of “C” or better or instructor approval.
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JAPN 1103 - Elementary Japanese I An introduction to basic proficiency in understanding, speaking, reading, and writing Japanese. The student will also explore important aspects of Japanese culture.
Semester Offered Fall, Spring, Summer
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JAPN 1111 - Kanji I A review of JLPT N5 kanji and their usage. Conducted in Japanese and English. Prerequisite: JAPN 1103 with grade of “C” or better.
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JAPN 1121 - Kanji II A review of JLPT N4 kanji and their usage. Conducted in Japanese and English. Prerequisite: JAPN 1103 with grade of “C” or better.
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JAPN 1131 - Kanji III A review of JLPT N3/N4 kanji and their usage. Conducted in Japanese and English. Prerequisite: JAPN 1103 with grade of “C” or better.
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JAPN 1141 - Kanji IV A review of JLPT N3 kanji, Joyo kanji and their usage. Conducted in Japanese and English. Prerequisite: JAPN 1103 with grade of “C” or better.
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JAPN 1201 - Japanese for Communication II Continued instruction in basic language concepts and beginning conversational skills. Conducted in Japanese.
Prerequisite: JAPN 1103 with a grade of “C” or better or instructor approval.
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JAPN 1213 - Elementary Japanese II A continuation of JAPN 1103.The student will demonstrate increased proficiency in understanding, speaking, reading, and writing Japanese. The student will continue to explore important aspects of Japanese culture.
Prerequisite: JAPN 1103 with a grade of “C” or better or Department Chair approval.
Semester Offered Fall, Spring, Summer
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JAPN 1301 - Japanese for Communication III Continued instruction to develop oral fluency and conversational skills. Conducted in Japanese.
Prerequisite: JAPN 1213 with a grade of “C” or better or instructor approval.
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JAPN 1313 - Japanese III Continued instruction in understanding, speaking, reading, and writing Japanese. The third in a sequence of related courses.
Prerequisite: JAPN 1213 with a grade of “C” or better or instructor approval.
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JAPN 1413 - Japanese IV Continued instruction in understanding speaking, reading, and writing Japanese. The fourth in a sequence of related courses.
Prerequisite: JAPN 1313 with a grade of “C” or better or instructor approval.
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JAPN 2113 - Intermediate Japanese I Acquisition of understanding, speaking, reading, and writing Japanese with consolidation of fundamental skills of listening, speaking, reading, and writing Japanese. The student will explore significant aspects of Japanese culture.
Prerequisite: JAPN 1213 with a grade of “C” or better or Department Chair approval.
Semester Offered Fall, Spring, Summer
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JAPN 2213 - Intermediate Japanese II The systematic cultivation of increased depth and control in the fundamental skills of listening, speaking, reading and writing Japanese. The student will continue to explore significant aspects of Japanese culture.
Prerequisite: JAPN 2113 with a grade of “C” or better or Department Chair approval.
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JAPN 2323 - International Work and/or Study Seminar Practicum with an international firm and/or study abroad. Focus on application and enhancement of language skills (oral and written forms). Lecture and/or laboratory equivalent.
Prerequisite: Approval of Dean of Global Education and Associate Dean before enrollment and in advance of work/study abroad experience.
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JAPN 2421 - Japanese Culture Comparisons Focus on the cultural aspects of the Japanese people. Includes a comparison with the American culture as well as other culture groups. Conducted in English.
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JAPN 2513 - Intermediate Japanese Grammar and Conversation Designed to further students’ study of syntax and grammar. Students will have ample opportunity to develop listening and speaking skills.
Prerequisite: JAPN 2213 with a grade of “C” or better or Department Chair approval.
Semester Offered Fall, Spring, Summer
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JAPN 2523 - Intermediate Japanese Grammar and Composition This course is designed to further students’ study of syntax and grammar. Students will have ample opportunity to develop composition skills.
Prerequisite: JAPN 2513 with a grade of “C” or better or Department Chair approval.
Semester Offered Fall, Spring, Summer
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JAPN 2990 - Selected Topics in Japanese The study and/or analysis of a selected topic in Japanese. May be repeated with a different topic.
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Mass Communication |
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MCOM 1013 - Introduction to Mass Communication A survey course designed to provide students with a panoramic view of mass communication in the digital global age with emphasis on the role of mass media in a diverse society. Open to all majors.
Semester Offered Fall, Spring, Summer
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MCOM 1103 - Introduction to Broadcasting Introductory course in the practical application of writing, performance, and technical production pertaining to radio, television field production and studio production. Students will acquire hands-on experience as they produce assignments in the radio lab, on field assignments, and in the television studio. Open to all majors. Includes lab component.
Semester Offered Fall and Spring
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MCOM 1113 - Writing for the Mass Media Introduction to media writing and Associated Press Style. Course focuses on news and non-news styles used by media writers and professionals. Directed study of practice in writing for print and electronic media, including online media.
Prerequisites: ENGL 1113
Semester Offered Fall, Spring
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MCOM 2013 - Principles of Advertising Elements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales.
Prerequisite: MCOM 1113 and/or concurrent enrollment.
Semester Offered Fall
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MCOM 2023 - Electronic Communication Introduces students to electronic communication with a series of hands-on projects that incorporate multimedia tools. Students will develop skills in basic logging, photography, videography, podcasting and web page development. Discussion will focus on effective techniques for storytelling in a changing media landscape, and exploring new approaches to traditional methods of communication. Includes lab component.
Prerequisite: MCOM 1113 .
Semester Offered Fall
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MCOM 2123 - News Writing and Reporting Techniques of news writing and reporting in the digital age, including: writing leads, structuring and polishing the news story; using the stylebook; information gathering and interviewing; determining news value; practice in writing different types of stories, with emphasis on hard news, feature, police, government, and speech coverage. News Writing and Reporting
Prerequisites: Typing/Word processing ability, successful completion of MCOM 1113 and MCOM 2023 or instructor approval.
Semester Offered Fall and Spring
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MCOM 2173 - Advanced Broadcasting Advanced study in writing for television and radio practice in script writing; broadcast performance/ announcing; pre-production, broadcast reporting and management of programs and formats. Includes lab component.
Prerequisite: MCOM 1103 .
Semester Offered Spring
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MCOM 2183 - Principles of Public Relations Fundamental principles of public relations processes, including research, planning and communication. Includes an examination of selected case study methodologies, including writing news releases and planning, detailing and producing a comprehensive public relations campaign.
Prerequisite: MCOM 1113 or concurrent enrollment.
Semester Offered Spring
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MCOM 2513 - TCC Connection I Hands-on training for the development of a newspaper and a website. Assignments in news gathering and prioritization, news writing, editing, layout and design, photography, advertising sales, office management, and operations in a media-related environment will be emphasized. Students will acquire experience using InDesign, Photoshop and other media-related software programs.
Prerequisite: Instructor approval.
Semester Offered Fall
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MCOM 2523 - TCC Connection II Further development in the production of a bi-weekly news product. Assignments in news gathering and prioritization, news writing, editing, layout and design, photography, advertising sales, office management, and operations in a media-related environment will be emphasized. Students will acquire experience using InDesign, Photoshop and other media-related software programs.
Prerequisite: Instructor approval.
Semester Offered Spring and Summer
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MCOM 2573 - Videography A study in video technologies basic equipment, including digital video camera operation, video composition, basic lighting, audio, production planning, and visual story telling.
Prerequisite: MCOM 1103 and/or concurrent enrollment or instructor approval.
Semester Offered Fall and Spring
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MCOM 2973 - Mass Communication Internship I Expands the Mass Communication and Digital Media Programs, offering internship as a means to provide students with hands-on learning and working experience in their chosen degree options of Strategic Communication or Electronic and Broadcast Communication; or their chosen Digital Media specialty of Broadcast Production Specialist or Graphic Design Specialist. Students must apply through internship faculty advisor.
Semester Offered Fall, Spring, and Summer
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MCOM 2983 - Mass Communication Internship II Expands the Mass Communication program, offering internship as a means to provide students with hands-on learning and working experience. Prerequisites: Successful completion of MCOM 2973; initiation of the application process with the Program Coordinator or Dean.
Semester Offered Fall, Spring, and Summer
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MCOM 2990 - Selected Topics in Mass Communication The study and/or analysis of a selected topic in Mass Communication. May be repeated with a different topic.
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Latin |
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LATN 1103 - Latin I An elementary course in understanding, speaking, reading, and writing Latin. The first in a sequence of four related courses.
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LATN 1213 - Latin II Continued instruction in understanding, speaking, reading, and writing Latin.
Prerequisite: LATN 1103 with a grade of “C” or better or instructor approval.
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LATN 2990 - Selected Topics in Latin The study and/or analysis of a selected topic in Latin. May be repeated with a different topic.
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Management |
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MGMT 1353 - Interpersonal Skills for Managers Introduction to practical management with emphasis on the role of the manager in the company/organization. Examines the function of management in conjunction with leadership, motivation, and communication.
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MGMT 2103 - Workforce Development Internship Supervised work experience related to the student’s chosen workforce development field of study. Designed to provide practical application of workforce development program content in the work environment. Student must contact workforce development internship instructor and meet all requirements for internship participation including completion of 15 credit hours with a 2.0 GPA or higher, or instructor approval.
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MGMT 2123 - Leadership Development This course is designed to provide emerging and existing leaders the opportunity to explore the concept of leadership and to develop and improve their leadership skills. The course integrates reading from the humanities, experiential exercises, films and contemporary readings on leadership.
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MGMT 2323 - Organizational Behavior A study of the behavioral sciences and their application to human relations and productivity. Includes such topics as motivation, leadership, participative management, group dynamics, communication, organizational change, and group processes as related to team building and total quality management.
Prerequisite: MGMT 1353 or MGMT 2363 , MGMT 2453 or instructor approval.
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MGMT 2363 - Principles of Management Introduction to the basic theory and principles of management. Emphasis is on the functions of management, planning, organizing, staffing, directing, and controlling. A survey approach to current trends in management and possible future developments in organization and administration.
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MGMT 2453 - Human Resources Management Study of the principles and practices of management with emphasis on the human factors, including recruitment, interviewing, testing, training, and performance appraisal. Emphasizes the responsibilities of all managers for human resources in their organization.
Semester Offered Fall, Spring, Summer
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MGMT 2990 - Selected Topics in Management The study and/or analysis of a selected topic in Management. May be repeated with a different topic.
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Management Science Information Systems |
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MSIS 2103 - Business Data Science Technologies Focuses on problem solving with data analytics tools and technologies that are key to organization decision making. Emphasis is placed on decision making with spreadsheets and databases. Key information systems and cybersecurity concepts are also studied.
Semester Offered Fall, Spring, Summer
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Marketing |
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MKTG 1313 - Sales and Negotiations A multi-pronged approach, focused on the development and growth of the salesperson through a study of self-motivation, business communication, and the development of sales presentations and closing strategies, with special emphasis on developing negotiation skills.
Crosslisted with INTD 1303 .
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MKTG 1393 - Web Design and Marketing An introduction to website creation and marketing related to E-Commerce business. Topics may include market research, usability issues, and design guidelines which include marketing approaches such as importance of logos, psychology of color, product promotion and cost factors. Students will develop and test a website using popular web development software.
Crosslisted with CSYS 1393 .
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MKTG 1443 - Electronic Commerce This course will examine the foundation, operation and implications of the Internet economy. Course content may include topics such as Internet technologies, privacy, security, online market mechanisms, interaction with customers, electronic publishing, electronic shopping, knowledge-based products, pricing in the Internet economy, database issues, online auctions and e-marketplaces, intellectual property, policies, ethics for the Internet economy, emerging technologies and an outlook for the new economy.
Crosslisted with CSYS 1443 .
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MKTG 2293 - Social Media Explore the use of social media for business and personal use. Develop a social media marketing plan for a business.
Crosslisted with CSYS 2293 .
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MKTG 2343 - Customer Service This course provides students with the basic concepts and current trends in the customer service industry. Special areas of emphasis include problem solving, development of a customer service strategy, creating customer service systems, coping with challenging customers, customer retention and measuring satisfaction.
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MKTG 2363 - Consumer Behavior The study of the consumer decision-making process including the effects of psychology and sociology. Course is taught from the perspective of those involved with or interested in selling, advertising, and retailing.
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MKTG 2393 - Advertising and Promotion Management Emphasizing the selection of media sources and coordination of advertising and promotion as a part of the marketing mix. The student will learn how to prepare and manage an advertising and promotion campaign.
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MKTG 2423 - Principles of Marketing A study of the marketing mix, including product, price, promotion and distribution and the influence of political, competitive, social, and technological environments on the marketing mix. The course also includes a review of marketing research and consumer behavior.
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MKTG 2433 - Product Innovation and Creativity Introduction to theoretical concepts related to human creative process, developing creative ideas, and converting ideas into innovative products or solutions.
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MKTG 2453 - Retail Management A study of the retailing mix strategy including consumer purchase behavior, retailing trends, promotions and pricing strategies, store and personnel management, store site location, store layout & design, visual merchandising and customer service techniques.
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