Nov 22, 2024  
2020-2021 College Catalog 
    
Catalog Navigation
  Catalog Home
  About TCC
  Academic Calendar
  Programs (Alphabetical)
  Programs by School and Department
  Admissions and Registration
  Fees, Expenses, Financial Aid
  Academic Information
  Student Affairs
  Course Descriptions
  General Education Requirements
  Archived Catalogs
  My Catalog Favorites
HELP
2020-2021 College Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog Favorites (opens a new window)

MCOM 2013 - Principles of Advertising

Elements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales.

Prerequisite: MCOM 1113  and/or concurrent enrollment.
Semester Offered Fall


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog Favorites (opens a new window)