Jun 19, 2021  
2020-2021 College Catalog 
    
2020-2021 College Catalog [ARCHIVED CATALOG]

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MCOM 2013 - Principles of Advertising

Elements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales.

Prerequisite: MCOM 1113  and/or concurrent enrollment.
Semester Offered Fall



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