Nov 24, 2024  
2020-2021 College Catalog 
    
Catalog Navigation
  Catalog Home
  About TCC
  Academic Calendar
  Programs (Alphabetical)
  Programs by School and Department
  Admissions and Registration
  Fees, Expenses, Financial Aid
  Academic Information
  Student Affairs
  Course Descriptions
  General Education Requirements
  Archived Catalogs
  My Catalog Favorites
HELP
2020-2021 College Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog Favorites (opens a new window)

MKTG 2453 - Retail Management

A study of the retailing mix strategy including consumer purchase behavior, retailing trends, promotions and pricing strategies, store and personnel management, store site location, store layout & design, visual merchandising and customer service techniques. 


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog Favorites (opens a new window)