Oct 31, 2025  
2020-2021 College Catalog 
    
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2020-2021 College Catalog [ARCHIVED CATALOG]

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MKTG 2453 - Retail Management

A study of the retailing mix strategy including consumer purchase behavior, retailing trends, promotions and pricing strategies, store and personnel management, store site location, store layout & design, visual merchandising and customer service techniques. 


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