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May 05, 2024
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BUSN 2733 - Principles of Meetings and Convention ManagementCovers the principles involved with the successful planning and execution of meetings and conventions. Specific topics will include key participants in the industry, types of meetings and events, diverse venues, industry suppliers, the classification of meeting and event planners and incentive and management destination companies. Pre-event, on-site, and post-event activities will be studied, including strategies to develop well-organized meetings and events. Related topics will include conducting a needs analysis, developing clear and measurable meeting objectives, planning programs, developing timelines and budgets, and performing a breakeven analysis.
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