Nov 24, 2024  
2017-2018 College Catalog 
    
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2017-2018 College Catalog [ARCHIVED CATALOG]

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MKTG 2363 - Consumer Behavior

The study of the consumer decision-making process including the effects of psychology and sociology. Course is taught from the perspective of those involved with or interested in selling, advertising, and retailing. Prerequisite: MKTG 2423  or instructor approval.


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