Nov 24, 2024  
2017-2018 College Catalog 
    
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2017-2018 College Catalog [ARCHIVED CATALOG]

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MKTG 2433 - Product Development

Course emphasizes the stages of product development, acquiring raw materials and products, design elements, production processes, pricing strategies, promotional tools, and distribution elements. A focus will be placed on principles related to merchandising, display, and retail practices.


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