Jul 01, 2025  
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2025-2026 Catalog
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MCOM 2013 - Principles of Advertising

Elements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales.

Prerequisite Prerequisite: MCOM 1113  and/or concurrent enrollment.
Semester Offered Fall


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