Nov 21, 2024  
2018-2019 College Catalog 
    
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2018-2019 College Catalog [ARCHIVED CATALOG]

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MCOM 2183 - Principles of Public Relations

Fundamental principles of public relations processes, including research, planning and communication. Includes an examination of selected case study methodologies, including writing news releases and planning, detailing and producing a comprehensive public relations campaign. Offered spring term only. Prerequisite: MCOM 1113  or concurrent enrollment.


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