Mar 28, 2024  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

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MKTG 1443 - Electronic Commerce

This course will examine the foundation, operation and implications of the Internet economy. Course content may include topics such as Internet technologies, privacy, security, online market mechanisms, interaction with customers, electronic publishing, electronic shopping, knowledge-based products, pricing in the Internet economy, database issues, online auctions and e-marketplaces, intellectual property, policies, ethics for the Internet economy, emerging technologies and an outlook for the new economy. Prerequisite: CSCI 1203  or instructor approval. Crosslisted with CSYS 1443 .



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