Nov 08, 2024  
2018-2019 College Catalog 
    
Catalog Navigation
  Catalog Home
  About TCC
  Academic Calendar
  Programs (Alphabetical)
  Programs by School and Department
  Admissions and Registration
  Fees, Expenses, Financial Aid
  Academic Information
  Student Affairs
  Course Descriptions
  General Education Requirements
  Archived Catalogs
  My Catalog Favorites
HELP
2018-2019 College Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog Favorites (opens a new window)

MKTG 2363 - Consumer Behavior

The study of the consumer decision-making process including the effects of psychology and sociology. Course is taught from the perspective of those involved with or interested in selling, advertising, and retailing. Prerequisite: MKTG 2423  or instructor approval.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog Favorites (opens a new window)