Oct 31, 2025  
2021-2022 College Catalog 
    
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2021-2022 College Catalog [ARCHIVED CATALOG]

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MKTG 2423 - Principles of Marketing

A study of the marketing mix, including product, price, promotion and distribution and the influence of political, competitive, social, and technological environments on the marketing mix. The course also includes a review of marketing research and consumer behavior.


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