|
Sep 01, 2024
|
|
|
|
MCOM 2013 - Principles of AdvertisingElements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales. Offered fall term only. Prerequisite: MCOM 1113 and/or concurrent enrollment.
Add to Catalog Favorites (opens a new window)
|
|