Apr 25, 2024  
2019-2020 College Catalog 
    
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2019-2020 College Catalog [ARCHIVED CATALOG]

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MCOM 2013 - Principles of Advertising

Elements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales. Offered fall term only. Prerequisite: MCOM 1113  and/or concurrent enrollment.


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